On June 25, Fendi announced a new collection, created in collaboration with the artist Joshua Vides.
Italian fashion house Fendi has released a new collection of pre-fall 2020 in collaboration with Joshua Weides, an artist from Los Angeles. The main direction of the artist’s work is the graphic style.
The artist has previously worked with the fashion brand, designing the pop-up store Peekaboo Bar and the Fendi Caffe cafe.
This time, Joshua Vides has designed several signature prints for Fendi, focusing on the lines created by the black marker. The collection contains several unusual solutions: the artist used a pattern with painted buttons and pockets on some elements of clothing and also highlighted the seams and collars with black lines, which helped create the illusion of California graffiti on the clothes.
Fendi’s capsule collection was named California Sky after the artist’s birthplace and is available for purchase on the official Fendi website.