Genoa gets its official fragrance

Genoa gets its official fragrance

The notes of basil have been flowing around the city since early autumn, and soon anyone will be able to purchase the scent of Italy.

The idea behind the fragrance was developed by Italy’s Euthalia Fragrances. When Hedi Slimane represented France with chypre and smoke in his collection made with Celine, and Bvlgari depicted China with magnolia in their Le Gemme Imperiali collection, Euthalia Fragrances startup thought Genoa is best represented with its famous spices. The main motif of Genova perfume is basil, which is also the main ingredient of pesto sauce and Ligurian cuisine in general. The base of the fragrance is made of jasmine, marjoram, thyme, and savory. The heart and the upper notes of the fragrance have got hints of rosemary, coriander, lavender, cloves, and pine.

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@genovaprofumata, è arrivato l’ultimo giorno! Una prima mondiale, un evento unico e mai visto prima, entrato direttamente nel cuore della gente. Un percorso olfattivo di oltre 2 km e 500 litri della fragranza simbolo della città, posizionati nel cuore pulsante della Superba. La nota di basilico, simbolo di Genova nel mondo. La freschezza delle erbe aromatiche, odori della Riviera Ligure. Un tocco speziato, emblema della storia di Genova Repubblica Marinara, regina del commercio e punto di incontro tra oriente e occidente. Questa è Genova Profumata, la prima città profumata al mondo! #genovaprofumata 🏴󠁧󠁢󠁥󠁮󠁧󠁿🌎 . . . . . . #euthaliafragrances #euthalia #fragrances #fragrance #scent #perfume #parfum #homescent #genova #zena #liguria #liguriagram #ig_genova #ig_genova_ #ig_liguria #ig_liguria_ #genovamorethanthis #genovacity #vicoli #vicoligenova #ge #galleriamazzini #genovagram #italia #italy #pesto #basilico #pestogenovese #profumo

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The first batch was released in a limited edition of 500 litres and sold in special flasks in the city’s historic centre, the airport, and the sea port. The street presentation closed down on October 13, and now we are expecting the tourist batch to be launched. It is set to be made available alongside other Italian souvenirs.

Written by Polina Vorobyova
Translated by Tony Savosin

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