Frieze New York goes online - Beautiful Lifestyle Magazine

Frieze New York goes online

Арт-ярмарка Frieze New York проходит онлайн
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Because of the COVID-19 pandemic, art fairs continue going digital. More than 200 galleries took part in the Frieze New York fair, which has opened its virtual doors for collectors and art lovers since May 6.

After a successful example of digital Art Basel Hong Kong, the organizers of the contemporary art fair Frieze New York decided to host the event on an online platform. At the moment, many galleries have publicly revealed their high sales figures.

The Frieze New York offers customers a convenient way to use the online platform: each visitor can thoroughly learn about the artworks, as well as try out how the pieces will look on the wall at home or in the office. Customers using the platform can filter the artworks by medium and price. A lot of galleries have found this new feature acceptable and convenient. According to the director of the Gagosian Gallery, this decision has simplified the interaction between the gallery and the customer by making the purchase process more transparent.

The artworks exhibited by the galleries at the fair received a positive response from art dealers and collectors. David Zwirner Gallery presented 28 works by various authors, one of which was the painting by Susan Frecon, which was already sold for $400,000.

Acquavella Galleries exhibited the work of Jean Michel Basquiat, which was worth 5.5 million dollars, and the Hauser and Wirth gallery revealed the sale of the painting created by George Condo to an American collector for $2 million.

From May 8 to 15, everyone who is interested in contemporary art can visit the Frieze New York Fair.

Anastasia Zhukova
Anastasia Zhukova


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