Burberry will show its new Spring-Summer collection on the Twitch streaming platform. The broadcast is going to be on September 17.
According to Adam Harms, head of Twitch Brand Partnership Studio, the Burberry brand and Twitch platform will collaborate to create an interactive and live show.
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Inside the @Anne_Imhof archive . For the first time, @RiccardoTisci17 has invited an artist to collaborate on the #BurberryShow. Riccardo and Anne Imhof will create a live physical presentation that you’re invited to experience digitally at 1pm BST on 17 September 2020 . Angst II 2016. Hamburger Bahnhof Berlin. Image by Nadine Fraczkowski @nad_1n3 . #BurberrySpringSummer21
Burberry will be the first brand in history to launch a new collection on this popular gaming platform.