The versatile and casual wardrobe essentials will be presented in a unique, large-scale trunk designed specially to showcase this collection.
PARIS, FRANCE (March, 2017) – KARL LAGERFELD is pleased to announce the launch of the Karl Essentials collection of everyday basics with a luxury sportswear feel. Featuring t-shirts, sweatshirts, hoodies, joggers and caps, the collection will be a seasonally reoccurring staple of the KARL LAGERFELD brandKar/ Essentials will launch on the of March 2018 at KARL LAGERFELD stores, online at KARL.COM, and at select wholesale partners globally.
With a colour palette of black, white and grey, the mix-and-match styles feature prominent KARL LAGERFELD logos and iconic Rue Saint Guillaume motifs. Accessories include a sleek pouch and cardholder topped with an epoxy KARL LAGERFELD print and white border tape.
In stores, Karl Essentia/s will be presented in a large-scale trunk designed specially for this purpose. Reflecting the playful side of the brand, the trunk is somewhat of a modern-day treasure chest. It is crafted in sleek black and white with metallic silver accents, and large “K” graphics on its exterior. Inside, the trunk has numerous drawers and compartments that feature the ready-to-wear and accessories styles.
KARL LAGERFELD COMPANY PROFILE
Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’S portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched bridal fine jewellery and KARL LAGERFELD PARIS, which brings Parisian-inspired styles to North America.
KARL LAGERFELD’S expanding network includes over 95 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’S expertise in engagement through digital innovation.